Research That Inspires Our Framework
Rewired Identity integrates insights from decades of research in neuroscience, psychology, behavioral science, and human performance.
Identity Drives Behavior
"When our actions and identity conflict, the mind naturally seeks consistency either by changing behavior or by rationalizing it."
Leon Festinger
Cognitive Dissonance Theory, Stanford Press
The Brain Can Rewire Itself
"The adult brain continually reorganizes itself throughout life in response to repeated experience and deliberate practice."
Michael Merzenich
Neuroplasticity - Neuroscientist
Small Behaviors Create Lasting Change
"Lasting transformation doesn't begin with motivation. It begins with making the right behaviors simple enough to repeat."
BJ Fogg
Behavioral Scientist, Tiny Habits Method
"Forming a simple if-then plan roughly doubles the odds of following through, far more reliably than motivation alone."
Peter Gollwitzer
Implementation Intentions, NYU
"Get Instant Clarity on What’s Really Holding You Back"
Built on neuroscience,not guesswork.
Reveal Your Top Identity Loops
Uncover your top identity loops silently draining your momentum.
Radar chart across the 8 Identity Loops showcasing your scoring against each loop
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The Brain Science Behind Them
Understand why your brain resists progress. You’ll see what’s running beneath the surface
These aren’t habits they’re the neural loops your brain has hardwired to protect you from change.
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1 Week Win
Get practical science-backed mini tools tailored to your top loop.
Each micro-step helps you begin the rewiring process immediately and see changes in 7 Days, no fluff, just daily identity shifts that stick.
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"In 5 minutes, uncover your top Identity loop and how to rewire it."
100% Free · Instant Results
Sunny James Edgar is the founder of Rewired Identity™, a neuroscience-based transformation movement. At age 10, Sunny was hit by 11,000 volts, losing his dominant arm and any chance of a “normal” life. He rebuilt his brain, identity, and operating system from zero, becoming a one-handed surfer, driver, entrepreneur and a master of life skills, not by accident, but through relentless neuroplasticity.
He is living, unflinching proof fused with 29 years of lived neuroplasticity experience and proves that recovery is a myth for the mediocre; reinvention is the only currency of real credibility.
With 16 years of leadership in Fortune 500 organizations in Learning, Technology & human performance roles, Sunny enables ambitious professionals (30-45) rewire their identity and reclaim their potential.